What we do
Designing, creating identity, and cultivating brands that captivate
The brand is a critical component for any business, regardless of its size. An effective brand provides a significant advantage in today’s highly competitive market. Our brand strategy not only guides future identity and communication but also serves as an objective measure to assess progress and make informed business decisions. We accompany the entire process, from exploration to positioning, to achieve exceptional business results.
We conceptualize
In the analysis, ideation, and conceptualization stage, we work to understand the essence of your brand. We develop strategies that underpin identity and guide future communication.
We design
In the design development stage, we materialize the conceptual vision into exceptional graphic design. We create robust brand manuals that ensure consistency in every interaction.
We implement
From continuous maintenance to effective execution and the generation of diverse applications, we carry out the practical implementation of your brand to ensure its relevance and vitality over time.
Why a Good Visual Identity is Essential for Your Business
Your visual presence is the key to standing out and thriving in a digital world. From crafting your logo to building a cohesive identity, we guide you every step of the way to ensure your brand not only attracts but also converts.
What we do
Benefits of having a professional Brand Identity
Brand Value
A carefully crafted corporate identity enhances the value of your brand, making it irresistibly appealing to consumers and the general public.
Differentiation
Cultivating a strong brand identity visually sets you apart from the competition. The uniqueness of your brand is crucial for standing out and being recognized by consumers.
Coherence
Corporate identity is the link that ensures consistency in all aspects of the brand, creating a harmonious connection between tangible and intangible assets.
Trust
A well-designed corporate identity nurtures trust in your company and enhances its reputation in the market.
Recognition
Facilitates easy recognition of your company and remains in the memory of consumers, contributing to a constant presence in their consideration.
Positioning
Elevates the positioning of your brand in the minds of consumers, an essential piece if you want them to choose your brand over others in the competition.
Ready to build an unique identity and reach your goals?
Our products
In our agency, we don’t just offer services; we create personalized and detailed experiences focused on the unique results and objectives of each client. We work hand-in-hand with you to ensure that your brand not only stands out but also effectively achieves its goals.
Brand Visual Identity
Logo design, typography, color palette, and more. Our visual identities are crafted to be flexible, adapting to any environment. We provide guidelines to keep your brand in its best shape over time.
Brand Strategy & Positioning
We strategically design your brand identity based on your positioning and unique value proposition, creating the corporate image your audience expects to see.
Content Strategy
We strategically design your digital content, crafting visual material that resonates with your audience and inspires them to take action.
Brand Guidelines
We document rules for using your visual elements consistently across all touchpoints, whether on the web, mobile apps, social media, or print media. Digital and flexible guidelines for a strong presence on any platform.
FAQs
Questions we can answer
Brand Creation
Forge something new and distinctive for your brand. Discover inspiring answers to questions about creating your distinctive identity.
Why is having a logo and image crucial for my business?
How long does it typically take to create a logo or brand for my business?
What should I consider when designing my brand, especially if I'm just starting?
Common pitfalls to avoid in the brand creation process?
Steps to create a brand that attracts and resonates with my target customers?
Brand Assets
At the heart of a striking brand is a robust system of assets. The key to standing out and enduring in your audience’s memory.
Why is maintaining a consistent image important for my business?
Common challenges in managing my business's image and how to overcome them?
Preventing brand weakening as my business expands – what steps can I take?
Importance of periodic updates to my business's image and how to approach them?
Striking a balance between making my brand stand out without being overly complex?
Brand Application
Applying your brand is an ongoing promise. Learn how to maintain and evolve your system over time, leaving a lasting impression.
Significance of consistent use of the same image for my business.
Using my logo across different platforms without losing its meaning.
Effective strategies for maintaining my business's image over time.
When is the right time to review and update my business's image?
Importance of consistent logo and color use on social media and the website.
Brands we’ve worked with
Our approach
Our brand identity design process
01. Research & Discovery
Our journey begins by immersing ourselves in your brand, industry, and target market. Research provides us deep insights into your brand’s essence, competitors, and audience.
02. Brand Strategy Framework
Develop a comprehensive framework aligning with your business objectives.
03. Logo Design
Craft a logo that encapsulates your brand’s very soul. Create multiple concepts and work closely with you.
04. Visual Identity System
Develop a cohesive visual identity with color palettes, typography, imagery, and graphics.
05. Marketing Collateral & Brand Elements
Extend brand identity to collateral – business cards, letterheads, packaging. Striking designs reinforce your brand.
06. Brand Style Guide
Receive comprehensive guidelines for consistent visual representation across platforms.
Meet us
Why work with Qualiaris?
We keep the entire development process in-house, allowing us to guarantee the high level of quality we are accustomed to at every stage of the process. You can perceive the personalized touch in the development of every project we work on.
Everything we do is crafted with passion.
100% Remote
We work completely remotely, enabling us to serve clients worldwide and offer flexibility in our work schedules.
Global vision
We understand the importance of having a global perspective in the digital world. Our approach is based on a global vision that ensures your online presence is competitive worldwide.
Tailored services
We don't believe in one-size-fits-all solutions. We tailor our services to your business's specific needs and provide you with a customized solution that perfectly aligns with your goals.
Passionate
Our team consists of technology and design enthusiasts. We are passionate about what we do and are committed to delivering the best results for you.
“The Qualiaris team did a fantastic job designing, developing, and maintaining the Farelogix website. The Qualiaris team is exceptional in both creative design and project execution. That balance is difficult to find and essential for project success.”
Sue Carter
SVP Marketing, Farelogix
“They listened carefully, then took our goals and approached them in ways we would never have considered. They know their stuff and are a pleasure to work with. They were an absolute pleasure to work with and highly recommend them.
Jodi Echakowitz
ASO Board Member
“Very professional approach when starting new ideas and projects. We value their collaboration, commitment and speedy response, which allows us to maintain our website and social media profiles always sharp.“
MatÃas Crescente
CEO, South America Implants S.A.
“We find a team of responsible people who commit to every challenge. They inspire trust and make us feel supported in our decisions around communication and digital marketing. They feel like an integral part of our team.“
Fabián N. D’Eramo
CEO, EPSA
“Our collaboration with Qualiaris has always been excellent. As a company, they provide us with a fast-response, high quality service.“
Albert Llenas
Regional Business Director, CONMED
We enjoy meeting with our potential clients. We find that the best way to find out what your business needs and what you expect from our services is just a short talk away.