Needs & context
Explore how Qualiaris partnered with SAI to develop a unique brand and execute a successful product launch strategy for the groundbreaking RHINO total knee replacement implant. From branding and website design to social media content and Facebook ads campaign management, we delivered a comprehensive solution.
Qualiaris offered branding creativity and design, website design and WordPress development, social media content strategy and design, as well as Facebook ads campaign management for the product launch.
With RHINO being a high-end orthopedic product, our challenge was to create a brand that represented the product’s exceptional quality and met the high standards expected in the health industry. Additionally, coordinating the launch across multiple platforms and involving SAI’s logistics and communications departments posed logistical challenges.
Approach and Strategy:
To address the challenges, we crafted a brand identity that reinforced the product’s stability and robustness, aligning with the titanium knee replacement’s core features. We developed a high-end WordPress landing page dedicated to RHINO, ensuring a seamless user experience. Our communication strategy focused on a well-organized and ambitious product launch targeting the LATAM market through effective Facebook ads campaigns.
Results and Achievements:
The RHINO product launch achieved remarkable success, surpassing our reach objectives and effectively engaging the targeted audience. The dedicated landing page not only showcased the product’s excellence but also generated customer leads through the contact form. Our partnership with SAI demonstrated our ability to create a memorable brand, a user-friendly website, and impactful social media presence.
Qualiaris’s collaboration with SAI for the RHINO orthopedic implant exemplifies our commitment to delivering exceptional results and making a significant impact in the orthopedics industry.
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