Needs & context
LUPA, an initiative by EPSA (Equipo Profesional de Salvamento Acuático), aimed to centralize Latin American organizations focused on drowning prevention. The project’s objective was to share information and educate people about this critical issue.
Our services included branding creativity and design, social media content and design, and setting up the official YouTube channel.
The primary challenge was to create a recognizable brand that could effectively represent a global issue and resonate with a broad target audience. It was crucial for the brand to convey the project’s goals and topic clearly, enabling quick understanding and relatability.
Approach and Strategy:
To address these challenges, we developed a brand that emphasized the universality of drowning as a latent danger affecting people worldwide. The focus was on encouraging everyone to spread relevant information to help save lives.
Results and Achievements:
The project launch was a resounding success. We organized and conducted live conferences on the official YouTube channel, sharing valuable education on drowning prevention across various social media platforms. The project achieved a wide reach within the Latin American community, effectively raising awareness and promoting engagement to address this critical issue.
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