Client
Service
Year
Needs & context
Project Overview:
SAI approached us to develop a specific brand and communication strategy for their unique product, FLOOP, an arthroscopic implant device. The goal was to create a brand that resonated with high-performance athletes and to launch the product successfully. Our services included branding creativity and design, website design and WordPress development, social media content strategy and design, and Facebook ads product launch campaign management.
Services Provided:
Qualiaris offered branding creativity and design, website design and WordPress development, social media content strategy and design, as well as Facebook ads campaign management for the product launch.
Challenges Faced:
One of the primary challenges was ensuring that FLOOP stood out and conveyed the high standards required by high-performance athletes seeking arthroscopic surgeries and successful recoveries. Additionally, coordinating the launch across multiple platforms, involving the logistics team and communications department, posed its own set of challenges.
Approach and Strategy:
To address these challenges, we developed a brand that reinforced the ideas of stability and security, crucial for high-performance athletes. We created a high-end WordPress landing page specifically for FLOOP, ensuring adaptability for future needs. The communications strategy was carefully organized to meet the product launch deadline, with an ambitious reach objective for the LATAM market through Facebook Ads campaigns.
Results and Achievements:
The product launch was a tremendous success, surpassing our goals and reaching the desired targeted audience. FLOOP generated significant interest, leading to interesting customer inquiries through the landing page’s contact form. The comprehensive brand development, website design, social media content, and Facebook ads campaign resulted in a highly successful product launch, meeting the client’s expectations and generating strong market engagement.
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