The client

South America Implants S.A. is the leading manufacturer of implants and prostheses in Argentina, developing and producing over 30% of implants and prosthetic components used in the region. Their products and services meet high quality standards worldwide and have gained a dominant position as one of the leading brands in many countries. SAI offers solutions and support services for all types of Traumatology, Arthroscopy and Spine procedures, among others.

The client was in need of a complete outsourcing solution regarding their communication processes, strategies and development. This project implied an internal reorganization of their workflows, including project management, communication strategies, social media management, content creation, graphic design, video production, web development and maintenance.

We started by employing a time frame based workflow by introducing a Gantt Chart system to keep track of tasks, setting priorities, responsibilities and due dates. Once these new workflows were fully functional for events and conference communications, we rolled out the learnt process onto product launches, and so forth in the remaining areas of communication. 

Communication efforts are now timely and properly executed on a monthly schedule, involving social media channels like Facebook, Instagram and Linkedin, as well as newsletters.