Industry: Medicine / Orthopedic. HQ: Buenos Aires, Argentina.

Case study

South America Implants

EXPLORE

SAI is the leading manufacturer of implants and prostheses in Argentina

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The client

South America Implants S.A. is the leading manufacturer of implants and prostheses in Argentina, developing and producing over 30% of implants and prosthetic components used in the region. Their products and services meet high quality standards worldwide and have gained a dominant position as one of the leading brands in many countries. SAI offers solutions and support services for all types of Traumatology, Arthroscopy and Spine procedures, among others.

Scope

  • Branding
  • Creative direction
  • Digital Campaings
    Web development
  • Social media
Qualiaris - South America Implants Case Study - Website Mockup

Needs & context

The client was in need of a complete outsourcing solution regarding their communication processes, strategies and development. This project implied an internal reorganization of their workflows, including project management, communication strategies, social media management, content creation, graphic design, video production, web development and maintenance.

Our approach

We set out to analyse the company’s pain points in order to set long term goals that enabled us to take small but relevant steps towards a new way of facing their marketing and communication efforts.

The solution

We started by employing a time frame based workflow by introducing a Gantt Chart system to keep track of tasks, setting priorities, responsibilities and due dates. Once these new workflows were fully functional for events and conference communications, we rolled out the learnt process onto product launches, and so forth in the remaining areas of communication. 

The complete outsourcing solution involved the structural reinforcement of a fully functional marketing department for the correct execution of these workflows in every need, regarding content creation, multichannel management and results follow up.

Qualiaris - South America Implants Webpage mockup

Interactive design

Smooth and sleek animations come together with the design to create a unique and interactive brand experience.

Qualiaris - South America Implants Responsive mobile mockup

Mobile minded

Specific attention was placed in design and development to ensure that the website looks pixel-perfect and is optimize for any screen sizes.

Graphic design

Smooth and sleek animations come together with the design to create a unique and interactive brand experience.

FareloQualiaris - South America Implants Graphic Design mockupgix-Brochure

Template Strategic planning for digital campaigns 01 Campaign tracking and optimization 02 Ad development 03 Target audience segmentation 04 Content generation for social networks 05 Content scheduling 06

Results & Repercussions

Communication efforts are now timely and properly executed on a monthly schedule, involving social media channels like Facebook, Instagram and Linkedin, as well as newsletters. 

Effectiveness and efficiency is closely monitored through reach and engagement rates so as to optimize the content being used throughout the communication strategy.

01 CARBON BASED Photography Project
March 2019
for ThemePunch
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02 LIQUID DREAMS Photography Project
April 2019
for ThemePunch
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03 LOW RIDER Photography Project
February 2019
for ThemePunch
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04 ASTEROID FIELD Videography Project
September 2019
for ThemePunch
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05 SPACED OUT Webdesign Project
February 2019
for ThemePunch
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06 NEW MONA LISA Webdesign Project
February 2019
for ThemePunch
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07 MAJESTIC HILLS Webdesign Project
February 2019
for ThemePunch
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