The client
Farelogix, now part of Accelya, is a recognized leader and innovator in the travel industry. Its groundbreaking technology is modernizing the airline commerce and distribution landscape and is used by several of the world’s leading airlines. The company’s flagship Airline Commerce Gateway is a technology platform encompassing fully integrated and optimized components for airline-controlled distribution, shopping, pricing, merchandising, and retailing across channels.
Recognized for its pioneering role in creating the distribution innovation known today as NDC, Farelogix now provides NDC (Level 4 certified) distribution and offers management solutions for more than 25 airlines with connectivity to all major PSS systems.
Scope
- Outsourcing Solution
- Web Design & Development
- Hubspot integration
- Corporate Visual Identity
- Graphic design
- Content creation
- Ongoing support
Needs & context
The client reached out to us looking to fully redesign their outdated website, which hadn’t aged nicely, and was far from being representative of a high-end tech company. They wanted a website that could mirror the excellence of their products and services, and that enabled a communication channel where they could share relevant materials for their target industries.
Farelogix also needed ongoing support in the development of graphic assets such as brochures, case studies, papers, presentations and the like.
Our approach
We began by conducting a study of websites and communication styles of every major player and referent in Farlogix’s industry. Based on the results of that initial survey and on the information volume presented by the client, we decided on a modern and corporate look and feel for the design of the website.
For an improved performance and to enable the website to go beyond an institutional presence, a marketing and sales platform would be necessary, as it would allow the brand to establish a more fluid exchange with their customer base.
The solution
Our work with Farelogix over the course of 6 years expands across three main areas:
Website
Understanding the dynamic nature of the client’s business, we developed a scalable structure and an adaptable framework that could easily incorporate future needs, to keep the website from becoming stale again. Farelogix’s new website would be the platform on top of which the brand’s communications would sit, becoming the main gateway for all customer interactions.
Graphic Design
Along with the development of the website, Farelogix manifested they needed support creating a variety of graphic assets, for which we set up a streamlined collaboration pipeline, tending to all Farelogix’s graphic design and branding needs.
Hubspot
Amidst the new website development process, Farelogix bought a Hubspot plan, which created a good opportunity to incorporate its entire suite of marketing, sales and customer support tools to this ongoing project. This allowed us to boost the experience the website offers its visitors, adding a blog, a layer of security for all digital media, and integrating database queries and requests for documentation, to improve the brand’s communication channels via a newsletter.
Currently, we continue to use Hubspot to develop all kinds of landing pages, podcast microsites and one-pagers for events and other marketing and communications campaigns.
Scalable website design
Website with a scalable structure and an adaptable framework that could easily incorporate future needs.
Hubspot integration
We develop all kinds of landing pages, podcast microsites and one-pagers for events and other marketing and communications campaigns.
Visual identity
Visual identity development for application on website and graphic development.
Results & achievements
In over 6 years working together, we have contributed with a wide range of services for Farelogix’s design, development and communications needs, including graphic design for various applications and commercial documents, and the complete responsive website redesign and development with full Hubspot integration (analytics tools to track website traffic) and a full time web maintenance & support. We were also involved in the microsite development and graphic design for major industry events throughout the years (FLX Disrupt 2018, 2019, 2020).
The relationship between Farelogix and Qualiaris continues to grow, and over time we became Farelogix’s external design and communications department, fully integrated with the company’s marketing department.
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