Industry: Medicine / Orthopedic. HQ: Buenos Aires, Argentina.

Case study

American Surgery

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American Surgery S.A. produces orthopedics, biomaterials and shavers.

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The client

American Surgery S.A., a member of SAI Group (South America Implants) produces orthopedics, biomaterials and shavers. These products, and others from brands they represent, reach world class standards. They are also an official distributor for Medline’s Advanced Wound Treatment products.

Scope

  • Branding
  • Creative direction
  • Digital Campaigns Web development
  • Social media
Qualiaris - American Surgery Case Study - Website Mockup

Needs & context

The client needed to launch a new line of orthopedic products targeted to end customers, and was looking to create an official online store to sell their products directly and ship all over the country.
Their competitors already had online stores, but they were obsolete (non responsive), which gave us a competitive advantage within our online campaign strategy.

Our approach

We sought to create an online orthopedic store that matches the quality of a product that is top of the line, and that differentiates itself from every other lower-quality, lower-priced offering. This new product aims to be positioned as the higher quality, higher price product and service offering in the market.

The solution

We organized a content production pipeline that allowed for the quality we were looking for in our campaign ads, and we created a digital ecosystem, integrating a new website (e-commerce) with state-of-the-art analytical communication tools (Google Tag Manager, Google Analytics and Facebook Pixel).
This ecosystem enables us to execute and monitor campaigns on our omnichannel strategy (Google Search Ads, Google Shopping, Facebook Ads and Instagram), in order to drive traffic to the online store.
Qualiaris - American Surgery Webpage mockup

Interactive design

Smooth and sleek animations come together with the design to create a unique and interactive brand experience.
Qualiaris - American Surgery Responsive mobile mockup

Mobile minded

Specific attention was placed in design and development to ensure that the website looks pixel-perfect and is optimize for any screen sizes.

Graphic design

Smooth and sleek animations come together with the design to create a unique and interactive brand experience.
Qualiaris - American Surgery Graphic Design mockup

Template Strategic planning for digital campaigns 01 Campaign tracking and optimization 02 Ad development 03 Target audience segmentation 04 Content generation for social networks 05 Content scheduling 06

Results & Repercussions

We launched a new official ecommerce platform, and deployed a multichannel campaign on Google Ads (Search and Shopping), Instagram and Facebook Ads to funnel traffic to it and drive direct online sales on a national scale.
We maintain a detailed analysis of incoming traffic and conversions, which enables us to accurately forecast long term investment, results and audience generation for remarketing campaigns.

01 CARBON BASED Photography Project
March 2019
for ThemePunch
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02 LIQUID DREAMS Photography Project
April 2019
for ThemePunch
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03 LOW RIDER Photography Project
February 2019
for ThemePunch
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04 ASTEROID FIELD Videography Project
September 2019
for ThemePunch
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05 SPACED OUT Webdesign Project
February 2019
for ThemePunch
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06 NEW MONA LISA Webdesign Project
February 2019
for ThemePunch
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07 MAJESTIC HILLS Webdesign Project
February 2019
for ThemePunch
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