Industry: Health / Orthopedic. HQ: Buenos Aires, Argentina.

Case study

American Surgery

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American Surgery S.A. produces orthopedics, biomaterials and shavers.

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The client

American Surgery S.A., a member of SAI Group (South America Implants) produces orthopedics, biomaterials and shavers. These products, and others from brands they represent, reach world class standards. They are also an official distributor for Medline’s Advanced Wound Treatment products.

Scope

  • Website Audit
    Web Design & Development
    Responsive/Mobile
    eCommerce
  • Digital Campaigns
  • Brand Strategy
  • Creative Direction
  • Social Media Management
Qualiaris - American Surgery Case Study - Website Mockup

Needs & context

The client needed to launch a new line of orthopedic products targeted to end customers, and was looking to create an official online store to sell their products directly and ship all over the country.
Their competitors already had online stores, but they were obsolete (non responsive), which gave us a competitive advantage within our online campaign strategy.

Our approach

We sought to create an online orthopedic store that matches the quality of a product that is top of the line, and that differentiates itself from every other lower-quality, lower-priced offering. This new product aims to be positioned as the higher quality, higher price product and service offering in the market.

The solution

The client needed to launch a new line of orthopedic products targeted to end customers, and was looking to create an official online store to sell their products directly and ship all over the country.

This ecosystem enables us to execute and monitor campaigns on our omnichannel strategy (Google Search Ads, Google Shopping, Facebook Ads and Instagram), in order to drive traffic to the online store.

Qualiaris - American Surgery Webpage mockup

Ecommerce Website

Creation of an official ecommerce with detailed analytics on conversion and target audience generation for remarketing campaigns.

Qualiaris - American Surgery Responsive mobile mockup

Digital market integration

Complete integration of the physical business into the digital market, increased sales using social media communication strategies and newsletter campaigns.

Graphic and social media identity

Visual identity creation for social media campaigns and stores, based on an audience study we performed.

Qualiaris - American Surgery Graphic Design mockup

Social media management

Long term campaign follow up allowing for accurate forecasting on investment and results.

Template Strategic planning for digital campaigns 01 Campaign tracking and optimization 02 Ad development 03 Target audience segmentation 04 Content generation for social networks 05 Content scheduling 06

Results & achievements

We launched a new official ecommerce platform, and deployed a multichannel campaign on Google Ads (Search and Shopping), Instagram and Facebook Ads to funnel traffic to it and drive direct online sales on a national scale.

We maintain a detailed analysis of incoming traffic and conversions, which enables us to accurately forecast long term investment, results and audience generation for remarketing campaigns.

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